STRATEGY FIRST. THEN WE MAKE STUFF.
We work out the strategy.
Then make the content to back it up.
01 — LET’S FIGURE THIS OUT
You need a plan. Who we’re trying to reach, what we’re saying, and how we get them from “looks cool” to “let’s work together.” That’s what we figure out. Then we make the content to back it up.
You’ve already got the systems to handle more clients. Let’s talk about who you want those clients to be, what you’ve tried, and where things are getting stuck. I want to understand that before handing you a list of things to post.
This is where we work out how to reach the people you want as clients. Where they might find you, what you want them to understand, what happens next. Something you can actually work with instead of guessing every week.
Once we’ve got the direction, we make the content to support it. Photos, video, the stuff people see. Each piece has a job, whether that’s showing the work, explaining the offer, or giving someone a reason to reach out.
SOUND FAMILIAR?
“I can handle more clients. I just don’t know how to get them.” If that’s where you’re at, let’s talk.
Let’s talk
02 — THE WAY I LOOK AT IT
A few situations I’d want to dig into with you. Pick one and I’ll show you where I’d start. These are examples, not client case studies.
VIEWS ARE NICE. THEN WHAT?
Before we make another video, I’d want to know who’s seeing the current ones. Are they the people you want as clients? Can they tell what you actually offer? Is there an obvious way to work with you?
You might need a clearer offer or an easier next step. Let’s look at that before we decide you need more content.
“I JUST NEED TO POST SOMETHING.”
If every week starts with “what should we post?”, I’d take a step back with you. What do we want people to hire you for? What do they keep asking about? What haven’t they seen yet?
There’s usually more to work with once we stop trying to fill a calendar and start talking about the business.
THE BUSINESS CAN HANDLE IT.
You’ve got room for more business. Good. Let’s figure out what kind. Who do you enjoy working with, who gets the most out of what you offer, and how are those people finding you now?
That gives us a starting point for the strategy. Then we can talk about the message and whether photos, video, or something else would help.
03 — SOME STUFF I’VE MADE
Products, people, events. A bit of everything here. This is the photo and video side of what I do, so you can get a feel for it.
PORTRAIT / PEOPLE
PRODUCT / STILL LIFE
LIVE EVENTS / FILM
CREATIVE / CAMPAIGNS
04 — THE OTHER SIDE OF IT
I’m happy getting into the strategy with you. I’m also happy behind a camera figuring out how we’re going to make something work. There’s room for both.
You don’t have to come in knowing exactly what you need. We can figure that part out together. And if it turns into a shoot, well, here’s a little of what that looks like.
Jacob Clark
05 — LET’S TALK
Tell me a little about it. What you do, where you want to take it, whatever’s got you stuck right now. Doesn’t have to be a whole pitch. Hit Contact and let’s start there.
Contact